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At the onset of every design project, Zofo Creative place a determined emphasis on Usability. At the end of the day, we believe it’s the end user our website are ultimately designed for. On the web, your site is your marketing platform. If your site’s an E-Commerce one, it becomes your shop front on the internet.
To illustrate the importance of usability,
"Having bad usability is like having a store on the 17th floor of a
building (so nobody can find it), is only open between 3 and 4 O’Clock
(so nobody can get in), and has nothing but grumpy sales people who won’t
talk to the customers (so people don’t buy too much)".
Jakob Nielsen - Designing
Web Usability: The Practise of Simplicty.
It's pretty obvious from this well illustrated point by Jakob Nielsen, why have a website if visitors can't access or use it?
To find out about our approach to designing and building website that work best for your business and budget, visit the services page.
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. - Jakob Nielsen